When I set out to publish my current project (still a secret), in my mind, I set little goals; mostly sales goals. But what I found out is that to achieve those goals, I have to set and meet a whole lot of mini goals to get where I need and want to be.
Let's first talk about development. Although I am a developer, it's not a passion of mine. Luckily, I found someone who is more passionate about programming than I am. My wife! She has taken over the reigns of Chief Programmer and now I can concentrate on things that make me happy like conceptualization, brainstorming, writing, and drawing. What's great about finding another person to share your vision with is that you have another set of eyeballs to look at your work and make adjustments and improvements. When I first set out on my project, I thought I could pump this guy out in three weeks. Then Mr. Morris Lessmore came around. (See blog post) Everything stopped. I LOVE THIS BOOK! I said to my wife, I want to revamp our book and be as good as or close to what they're doing. And she said, "We can do it!" Four great words that are now embossed in my skull.
So when you're setting your goals for your next project and you want to do something but not sure how it's going to happen, find someone you trust, go to Corona's web site, they have a lot of great resources there to help you achieve your long and short term goals.
My new plan is to set aside at least two months for development and production. This includes, writing original story, character development, drawing, building of sprites and animation, and environment building. And also sound FX as well; most of which I do myself.
Marketing Goals: This is a big one. After you have finished your development and testing, next comes submission and the week-long waiting game while your app awaits approval at Apple. Take this time to put your marketing plan into action. This is bonus time for you. If you haven't already, send out tweets, notifications in facebook, youtube vids, etc. Every little bit helps. One of my approaches is to set small goals for twitter followers. I was stagnant at 285 for the longest time. I felt like I needed more to help get the word out. So I followed more people. As of right now, I have one follower for every 4 I follow. Follow me @intensemedia! So I set a goal today to reach 20,000 follows and 5,000 followers by November 1st. It's a small drop in the bucket, but every voice, every person means something to me. They may have 20,000 followers or 200K or more. The idea is to spread your message far and wide. I'm also building a facebook page solely for my company. The private thing is nice, but you have to build your friends. I've created an Intense Media channel on You Tube. As soon as my app is ready, I'll start uploading some videos from the app. I'll also place ads on my most popular videos.
I currently write for Examiner.com. I write for a national audience. I try to convey good quality information and mention my web site at the end. I place my articles in Digg and on my new blog page on my web site. I talk passionate to people every day about what I'm doing. I seek advice from gurus in my iOS app development groups. We have some very successful and approachable app developers in my area. Get out and meet people who can help you and will help build you up to where you want to be. These are all attainable goals you can set for yourself. Market the heck out of yourself and your brand.
And after you've reached all of your little goals, set new ones. Always strive to be your best. Make great products, and have fun!